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Overview of Merge Fields & Custom Variables

This article explains

Last updated: May 26, 2026

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On this page

  • What are Merge Fields and Custom Variables?
  • Key Benefits of Using Merge Fields and Custom Variables
  • Default or Fallback Values for Empty Fields
  • Standard Fields
  • Custom Fields
  • Additional Workflow Fields in the Picker
  • Custom Values
  • Custom Objects
  • Trigger Links
  • Payment Links
  • Frequently Asked Questions

In this folder

  • List of Merge Fields
  • Overview of Merge Fields & Custom Variables
  • Custom Object Templates: Pre-Built CRM Setup in One Click

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