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Preference Management (Email Unsubscription Management)

Give contacts control over the types of marketing emails they want. Preference Management lets each location create subscription categories, link them to campaigns, and automatically honor opt-outs at a category level.

Last updated: May 26, 2026


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On this page

  • Preference Management
  • What is Preference Management?
  • Key Benefits of Preference Management
  • Preference Types
  • Associating Preferences with Campaigns
  • Automatic Audience Filtering
  • How to Setup Preference Management
  • Go to the Preference Management Hub
  • Create a Subscription Type
  • Enter the Subscription Name & Description
  • Use a Clear, Descriptive Name
  • Save & Confirm
  • Repeat for Each Category
  • Open the Email Campaign
  • Select the Preference Type
  • Managing Preferences at the Contact Level
  • Open the Contact's Subscription Status
  • Set Each Preference Type
  • Provide a Legal Basis to Resubscribe
  • Frequently Asked Questions
  • Related Articles

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