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How to Calculate SMS and MMS Costs

This article provides a comprehensive guide to calculating SMS and MMS costs using the platform. It covers the factors influencing costs, step-by-step calculation methods, and tips to manage and reduce messaging expenses effectively.

Last updated: July 26, 2026

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On this page

  • What Determines SMS Costs?
  • Key Benefits of Understanding SMS and MMS Costs
  • What Is an SMS Segment?
  • Steps to Estimate Outbound SMS Costs
  • SMS Cost Estimator Sheet
  • Understanding the Factors Impacting SMS Costs
  • Per-Segment Cost
  • Number of Segments
  • Adding an Image (MMS)
  • What Is UCS-2 Encoding?
  • How Does UCS-2 Affect SMS?
  • When Is UCS-2 Used on the Platform?
  • How Do Emojis Affect SMS Cost Calculation?
  • Hidden Characters
  • Carrier Fees
  • Carrier Lookup Fees
  • Direction (Inbound/Outbound)
  • International Messaging
  • Frequently Asked Questions

In this folder

  • Phone System Pricing & Billing Guide
  • What is LC (Lead Connector) Phone System?
  • Number Intelligence - Spam Detection, Caller ID & SMS Validation
  • Voicemail For Company And For Users
  • Getting Started with A2P 10DLC
  • Call Forwarding to Your Bizura Phone Number
  • How do I migrate my agency and sub-account over to LC Phone?
  • Why is your account suspended
  • Regulatory Bundle and Address Creation for Sub-Accounts
  • How to Disable LC Phone System for Subaccount/Location (LC to Twilio)
  • Phone System Messaging Analytics Overview
  • Know Your Customer (KYC) in the United Kingdom
  • How to Enable Call Transcriptions for Recorded Calls
  • How to Set Up Verified Caller ID (Use your number for Voice Calls)
  • How to Configure SMS Compliance Settings
  • Physical VoIP Deskphones (SIP)
  • LC Phone System - Error Code and Warning Dictionary
  • Why You Can't Delete a Twilio Subaccount from the Bizura?
  • KYC Verification on Persona — Best Practices
  • Custom Dispositions for Voice Calls
  • Avoiding Call Loops when routing calls to Internal Phone Numbers
  • How to Reduce Inbound Spam Calls
  • How to use Custom CSS to hide the Twilio error banner
  • Setting up webhooks to receive incoming calls, messages and status updates for calls (for Twilio users)
  • Understanding Default Phone Preferences for New Sub-Accounts
  • How to Create and Use Call Scripts in Web & App Dialers
  • The Phone Dialer Overview
  • Moving Phone Numbers: Migration Guide
  • 5% Stripe Markup Removed From All Phone System Charges
  • Call Events Not Working for Twilio

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