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How to Use Opportunity Score in Ad Manager

Opportunity Score helps you review your Meta campaign setup in Bizura Ad Manager before publishing. It checks key setup areas, hiBizuraights recommended improvements, and helps you prioritize updates that may improve campaign readiness.

Last updated: July 12, 2026

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On this page

  • What is Opportunity Score?
  • Key Benefits of Opportunity Score
  • Opportunity Score Panel
  • Opportunity Score Recommendation Categories
  • Audience
  • Budget
  • Creative
  • Tracking
  • What to Fix First
  • How To Review and Improve Opportunity Score
  • Go to Marketing > Ad Manager
  • Create a new Meta campaign or open an existing draft
  • Complete the campaign setup steps
  • Go to the Review screen
  • Open the Opportunity Score panel
  • Review the overall score and band label
  • Review recommendation categories
  • Check impact labels
  • Review the What to fix first list
  • Click a recommendation or Fix link
  • Make the suggested update
  • Return to the Review screen
  • Review the updated Opportunity Score
  • Publish the campaign when ready
  • Frequently Asked Questions
  • Related Articles

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  • Grouping of Social Media Profiles
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  • How to connect to your Facebook Page(s)
  • How to connect to your Google My Business Location(s)
  • Connecting LinkedIn Profile and Business Pages to Social Planner
  • How to Create Group Hashtags within the Social Planner
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  • Add Custom Templates to Template Library
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  • Steps for Agency A to Share Templates Effectively with Agency B?
  • How to Manage and Create Templates from the Admin Screen
  • How to manage categories, types and tags?

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