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Shortened URLs and SMS Deliverability

Shortened URLs are often used in SMS campaigns for link tracking (which helps measure the success of text message campaigns) and to save character space. However, they can also create

Last updated: July 26, 2026


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On this page

  • Why Shortened URLs Can Cause Issues
  • What This Means for Businesses
  • 3 Ways to Improve Delivery of Messages With Links
  • Frequently Asked Questions

In this folder

  • Phone System Pricing & Billing Guide
  • What is LC (Lead Connector) Phone System?
  • Number Intelligence - Spam Detection, Caller ID & SMS Validation
  • Voicemail For Company And For Users
  • Getting Started with A2P 10DLC
  • Call Forwarding to Your Bizura Phone Number
  • How do I migrate my agency and sub-account over to LC Phone?
  • Why is your account suspended
  • Regulatory Bundle and Address Creation for Sub-Accounts
  • How to Disable LC Phone System for Subaccount/Location (LC to Twilio)
  • Phone System Messaging Analytics Overview
  • Know Your Customer (KYC) in the United Kingdom
  • How to Enable Call Transcriptions for Recorded Calls
  • How to Set Up Verified Caller ID (Use your number for Voice Calls)
  • How to Configure SMS Compliance Settings
  • Physical VoIP Deskphones (SIP)
  • LC Phone System - Error Code and Warning Dictionary
  • Why You Can't Delete a Twilio Subaccount from the Bizura?
  • KYC Verification on Persona — Best Practices
  • Custom Dispositions for Voice Calls
  • Avoiding Call Loops when routing calls to Internal Phone Numbers
  • How to Reduce Inbound Spam Calls
  • How to use Custom CSS to hide the Twilio error banner
  • Setting up webhooks to receive incoming calls, messages and status updates for calls (for Twilio users)
  • Understanding Default Phone Preferences for New Sub-Accounts
  • How to Create and Use Call Scripts in Web & App Dialers
  • The Phone Dialer Overview
  • Moving Phone Numbers: Migration Guide
  • 5% Stripe Markup Removed From All Phone System Charges
  • Call Events Not Working for Twilio

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