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Understanding Facebook Ad Reporting Terminology

Facebook Ad Reporting provides live reporting and analysis for your client's digital ad campaigns. Facebook Ad Reporting provides big-picture campaign analysis, so it is easy to understand your client's ad performance and grow their ROI.

Обновлено: 26 мая 2026 г.

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On this page

  • Covered in this article:
  • Impressions
  • Clicks
  • Conversions
  • Client Spend
  • Average CPC (Cost per Click)
  • Cost Per Conversion (CPA)
  • ROI
  • Sales
  • Leads
  • CPL (Cost per Lead)

In this folder

  • Understanding Attribution Source
  • Understanding Google Ad Reporting Terminology
  • How to set up Google Ad Reporting
  • How to set up Google Ad Precautionary Tracking Script
  • Troubleshoot Guide For Google Ad Reporting
  • How to record Pageviews into Google Analytics for Funnels/Websites (GA4)
  • How to add Client Spend to Google/Facebook Ad Reporting?
  • How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)
  • Understanding Facebook Ad Reporting Terminology
  • How to set up Facebook Ad Reporting
  • Troubleshooting Facebook Ad Reporting
  • User / Agent Reporting
  • Chat Widget Attribution
  • How to send data to Google Analytics within a Workflow
  • Google Analytics 4 Tracking
  • Reporting FAQs
  • Call Reporting
  • Appointment Report
  • Geographic Analytics (State & City Drilldown)
  • Enhanced Listings Audit in Prospecting & Marketing Audit Reports
  • How to create custom reports and schedule reports
  • Template Library for Custom Reports
  • How to Use Local Marketing Audits & Compare Reports for Strategic Growth
  • Website Detection in Marketing Audit Reports

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