BizuraBizuraKnowledge Base
Русский
Knowledge Base/Reporting/How to set up Facebook Ad Reporting

How to set up Facebook Ad Reporting

When running Facebook Ads the system try its best to attribute the ad and ad-sets where the lead was driven from. For better reporting and help identifying your winning campaigns we recommend using Facebook UTM parameters, Facebooks pixel and Convers

Last updated: May 26, 2026

Was this article helpful?

On this page

  • Before we get started, please review the notes below:
  • Entry Points:
  • The following UTM tracking parameters are available on the contact level within the system:
  • How to label your campaigns within Facebook to ensure accurate reporting
  • How to add UTM Parameters in Facebook Ads Manager
  • Attribution Reporting
  • Troubleshooting
  • Q1: When previewing my Ad in FB I do not see the UTM parameters?
  • Q2: I'm not seeing first attribution data from contacts?
  • Q3: I changed something in my Ad, Ad-set, or campaign and now my reporting is off?
  • Q4: I do not have a Facebook Business Account or Ads manager?
  • Q5: I'm using Facebook Lead-gen Ads do I still need to use UTM parameters
  • Q6: Where should we add UTM parameters in tracking or destination url?
  • Q7: What is the Objectives drop down for?

In this folder

  • Understanding Attribution Source
  • Understanding Google Ad Reporting Terminology
  • How to set up Google Ad Reporting
  • How to set up Google Ad Precautionary Tracking Script
  • Troubleshoot Guide For Google Ad Reporting
  • How to record Pageviews into Google Analytics for Funnels/Websites (GA4)
  • How to add Client Spend to Google/Facebook Ad Reporting?
  • How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)
  • Understanding Facebook Ad Reporting Terminology
  • How to set up Facebook Ad Reporting
  • Troubleshooting Facebook Ad Reporting
  • User / Agent Reporting
  • Chat Widget Attribution
  • How to send data to Google Analytics within a Workflow
  • Google Analytics 4 Tracking
  • Reporting FAQs
  • Call Reporting
  • Appointment Report
  • Geographic Analytics (State & City Drilldown)
  • Enhanced Listings Audit in Prospecting & Marketing Audit Reports
  • How to create custom reports and schedule reports
  • Template Library for Custom Reports
  • How to Use Local Marketing Audits & Compare Reports for Strategic Growth
  • Website Detection in Marketing Audit Reports

© 2026 Bizura. All rights reserved.

Powered by Bizura Knowledge Base