BizuraBizuraKnowledge Base
Русский
Knowledge Base/Reporting/Understanding Google Ad Reporting Terminology

Understanding Google Ad Reporting Terminology

Google Ad Reporting provides live reporting and analysis for your client's digital ad campaigns. Google Ad Reporting provides big-picture campaign analysis so it is easy to understand your client's ad performance and increase their ROI.

Last updated: May 26, 2026

Was this article helpful?

On this page

  • 1. Impressions
  • 2. Clicks
  • 3. Conversions
  • 4. Client Spend
  • 5. Average CPC (Cost per Click)
  • 6. Cost Per Conversion (CPA)
  • 7. Conversion Rate
  • 8. Revenue
  • 9. ROI
  • 10. Sales
  • 11. CPS (Cost per Sales)
  • 12. Leads
  • 13. CPL (Cost per Lead)

In this folder

  • Understanding Attribution Source
  • Understanding Google Ad Reporting Terminology
  • How to set up Google Ad Reporting
  • How to set up Google Ad Precautionary Tracking Script
  • Troubleshoot Guide For Google Ad Reporting
  • How to record Pageviews into Google Analytics for Funnels/Websites (GA4)
  • How to add Client Spend to Google/Facebook Ad Reporting?
  • How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)
  • Understanding Facebook Ad Reporting Terminology
  • How to set up Facebook Ad Reporting
  • Troubleshooting Facebook Ad Reporting
  • User / Agent Reporting
  • Chat Widget Attribution
  • How to send data to Google Analytics within a Workflow
  • Google Analytics 4 Tracking
  • Reporting FAQs
  • Call Reporting
  • Appointment Report
  • Geographic Analytics (State & City Drilldown)
  • Enhanced Listings Audit in Prospecting & Marketing Audit Reports
  • How to create custom reports and schedule reports
  • Template Library for Custom Reports
  • How to Use Local Marketing Audits & Compare Reports for Strategic Growth
  • Website Detection in Marketing Audit Reports

© 2026 Bizura. All rights reserved.

Powered by Bizura Knowledge Base