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How to set up Google Ad Reporting

Google Ad reporting provides live reporting and analysis for your client's digital ad campaigns. Here are a few must-have setup guidelines for Google Ad Reporting.

Last updated: May 26, 2026

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On this page

  • Step 1 - Choose the correct Google Ad Account in Integrations
  • Step 2 - Select the correct MCC Account Id and Client Account ID
  • MCC id is present in the top right corner.
  • Client Account id is present on clicking the help section
  • Step 3 - Add the UTM Template to the Google Ad Account
  • UTM Tracking Template (Copy this)
  • How it works
  • Example
  • Final URL: http://example.com
  • Go to Your Google Ads Account > Account Settings > Tracking (See image below)
  • Paste the Tracking Template URL from above in the "Tracking template" field below.
  • Step 4: Adding Script for Precautionary Measures (See Help Doc)
  • Here are some important things to keep in mind:

In this folder

  • Understanding Attribution Source
  • Understanding Google Ad Reporting Terminology
  • How to set up Google Ad Reporting
  • How to set up Google Ad Precautionary Tracking Script
  • Troubleshoot Guide For Google Ad Reporting
  • How to record Pageviews into Google Analytics for Funnels/Websites (GA4)
  • How to add Client Spend to Google/Facebook Ad Reporting?
  • How To Set Up Google Ads Offline Conversion Actions (Google Platform Side Setup)
  • Understanding Facebook Ad Reporting Terminology
  • How to set up Facebook Ad Reporting
  • Troubleshooting Facebook Ad Reporting
  • User / Agent Reporting
  • Chat Widget Attribution
  • How to send data to Google Analytics within a Workflow
  • Google Analytics 4 Tracking
  • Reporting FAQs
  • Call Reporting
  • Appointment Report
  • Geographic Analytics (State & City Drilldown)
  • Enhanced Listings Audit in Prospecting & Marketing Audit Reports
  • How to create custom reports and schedule reports
  • Template Library for Custom Reports
  • How to Use Local Marketing Audits & Compare Reports for Strategic Growth
  • Website Detection in Marketing Audit Reports

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